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CONTACT
PROTOCOL ENTERTAINMENT
770-993-6565 (phone)
770-518-3471 (fax)
Randy Sadd - President
randy@protocolentertainment.com
Music veteran Randy Sadd founded Protocol Entertainment in
1998 with a focus on providing labels, corporations, and
artists with experienced and professional music promotion
and overall quarterbacking of a project.
Protocol Entertainment quarterbacked the development of
many top indi artists including Shawn Mullins, Jennifer Nettles of Sugarland, Rehab, Chris Jericho and Fozzy, Butch Walker, The Josh Joplin Group,
American idol Paul McDonald, Cowboy Mouth,
and
more.
Previous to starting Protocol, Sadd was Vice-President of Promotion
at Ichiban Records,
where he successfully quarterbacked and charted a number of
national projects resulting in company
record sales of over 5,000,000 units. Artist's
included 95 South's "Whoot There It is", Deadeye Dick's "New Age Girl",
Lil Jon, 2 Pac & MC Breed, Ashford and Simpson, Drivin n
Cryin, and more!
Sadd graduated with an Economics degree from the University
of Georgia and studied abroad at Oxford University in
England.
John Broaddus - Alternative Marketing / Business Development
john@protocolentertainment.com
From the music business to the internet, from Mobile
initiatives to Entertainment
promotion, John has had quite a diverse
career. Prior to forming an alliance with Protocol, John
produced and remixed a multi-platinum record in his
studio, co-founded several record labels, started and raised
a substantial amount of funding for a industry start ups,
and helped Fortune 500 companies market to their customers.
John currently helps Protocol clients with
marketing and entertainment-based premiums and promotions,
mobile marketing strategies, and entertainment management.
John attended Virginia Tech University and later received
degrees from Full Sail Center for the Recording Arts and the
Shorter Business College.
Mary Ellen Klein - TV and Film Marketing / A&R
Maryellen@protocolentertainment.com
With a passion for music and a knack for business, Mary
Ellen has been creatively exploring how to mix music and
business from Atlanta to L.A. to Tokyo and beyond.
While studying Music Business and Japanese
Language at the University of Georgia, Mary Ellen worked
under Grammy nominated producer John Keane (R.E.M.,
Widespread Panic, the Indigo Girls) to learn Pro Tools
recording software. To further her audio engineering
studies, she traveled to Tokyo School of Music & Film for a
semester. Here, she also studied jazz history and Japanese
filmmaking, which led her to a deep interest in the musical
aspect of film.
Focusing on music licensing and
supervision, she next lived in Los Angeles and worked at the
Cartoon Network studios, assisting the music supervisor for
Kids Content and Adult Swim. This experience eventually led
her to music licensing at Protocol's Licensing Department.
In addition to her sharp
business mindset in the music industry, Mary Ellen also
has a true passion on the creative side. An avid
singer-songwriter, she played in rock bands while attending
the University of Georgia in Athens, and now lives in
Nashville, TN, where she performs regularly.
ALLIANCE PARTNERS:
Shane Aubrey - Event Promotion
shane@protocolentertainment.com
Shane Aubrey is President of USA Entertainment (www.usaentertainment.net),
a special events & promotion company based in Atlanta, GA.
USA Entertainment is a 5 year old company that produces
weekly music, sports, travel, chairty, and social events in
Atlanta and the Southeast. Additionally, USA Entertainment
has a weekly events newsletter with a focus on live music
entertainment, which Protocol provides the content. The
newsletter reaches 20,000 people covering Atlanta's hot
events.
Shane is a Marketing Graduate from the University of Georgia
and has an MBA from Samford University.
Scott Topper - Special Events and A&R
scott@protocolentertainment.com
Scott Topper is a Four time Emmy nominated TV show host. In
addition to producing two TV shows for MTV, he has served as
tour host of ABC Radio Network's American Top-40 national
tour. In the corporate world, he represented both AT&T and
MCI as a national spokesperson. Scott also served as the
Entertainment Reporter/Host for Fox 11 TV and NBC 6 and is
currently expanding into a successful Speaking career out of
the Santa Barbara/Los
Angeles.
Scott attended Rutgers University where he graduated with a
Bachelor of Arts degree in Broadcast Journalism and Theatre
Arts.
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95 SOUTH'S "Whoot, There It Is" sold over
Three Million copies is and still heard regularly on the
radio as well as the anthem chant for sports stadiums. |
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THE DUMB
AND DUMBER movie prominently featured
Deadeye Dick's single "New Age Girl" which reached
Top 10 at pop Radio and Gold status. |
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LILJON'S first CD featured the track "Who Dat"
which helped launch the start of his career, and future multi platinum super star success. .
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CURTIS MAYFIELD is considered one of the most
respected singer songwriters of our time, and his
soundtrack for Superfly remains an all
time classic. . |
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Platinum
selling artist and hip hop pioneer MC
BREED successfully had many radio hits including
"Gotta Get Mine" which featured 2Pac. |
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