770-993-6565 (phone)
770-518-3471 (fax)

Randy Sadd – President

Music veteran Randy Sadd founded Protocol Entertainment in 1998 with a focus on providing labels, corporations, and artists with experienced and professional music promotion and overall quarterbacking of a project.

Protocol Entertainment quarterbacked the development of many top indi artists including Shawn Mullins, Jennifer Nettles of Sugarland, Rehab, Chris Jericho and Fozzy, Butch Walker, The Josh Joplin Group, American idol Paul McDonald, Cowboy Mouth, and more.

Previous to starting Protocol, Sadd was Vice-President of Promotion at Ichiban Records, where he successfully quarterbacked and charted a number of national projects resulting in company record sales of over 5,000,000 units.  Artist’s included 95 South’s “Whoot There It is”, Deadeye Dick’s “New Age Girl”, Lil Jon, 2 Pac & MC Breed, Ashford and Simpson, Drivin n Cryin, and more!

Sadd graduated with an Economics degree from the University of Georgia and studied abroad at Oxford University in England.

John Broaddus – Alternative Marketing / Business Development

From the music business to the internet, from Mobile initiatives to Entertainment promotion, John has had quite a diverse career. Prior to forming an alliance with Protocol, John produced and remixed a multi-platinum record in his studio, co-founded several record labels, started and raised a substantial amount of funding for a industry start ups, and helped Fortune 500 companies market to their customers.

John currently helps Protocol clients with  marketing and entertainment-based premiums and promotions, mobile marketing strategies, and entertainment management.

John attended Virginia Tech University and later received degrees from Full Sail Center for the Recording Arts and the Shorter Business College.

Shane Aubrey – Event Promotion

Shane Aubrey is President of USA Entertainment (, a special events & promotion company based in Atlanta, GA. USA Entertainment is a 5 year old company that produces weekly music, sports, travel, chairty, and social events in Atlanta and the Southeast. Additionally, USA Entertainment has a weekly events newsletter with a focus on live music entertainment, which Protocol provides the content. The newsletter reaches 20,000 people covering Atlanta’s hot events.

Shane is a Marketing Graduate from the University of Georgia and has an MBA from Samford University.

Scott Topper – Special Events and A&R

Scott Topper is a Four time Emmy nominated TV show host. In addition to producing two TV shows for MTV, he has served as tour host of ABC Radio Network’s American Top-40 national tour. In the corporate world, he represented both AT&T and MCI as a national spokesperson. Scott also served as the Entertainment Reporter/Host for Fox 11 TV and NBC 6 and is currently expanding into a successful Speaking career out of the Santa Barbara/Los Angeles.

Scott attended Rutgers University where he graduated with a Bachelor of Arts degree in Broadcast Journalism and Theatre Arts.