"Protocol was the first radio promoter we hired for 'Lullaby' before being signed to Columbia Records. They were a major part of the song's climb to #1 on several formats -- Thanks!"

- Shawn Mullins


"Protocol was the 1st Radio Promotion company to help us go for adds on 'Freak of the Week' when 99X started playing the song, all without a record deal!  It's great to have someone that represents the pride of the music scene in Atlanta."

- Butch Walker

Protocol Entertainment is one of the premiere radio promotion companies in the country. Protocol offers consistent Radio Promotion and Marketing services for it's clients, developing the most appropriate strategy to help establish radio airplay and song visibility.

Protocol Entertainment has quarterbacked the development of many talented indi artists, helping to launch them to the next level.  Artists such as Shawn Mullins and his #1 smash hit "Lullaby", who  Protocol helped secure heavy radio promotion airplay, quickly establishing Mullins as the hottest buzz in the industry before signing with Columbia Records.  Mullins went on to top the national charts at #1 for eight straight weeks and was nominated for the Grammy's 'Best Male Pop Vocal'.

Protocol Entertainment has also helped build the radio promotion airplay foundation for a number of other talented high profile national artists including Jennifer Nettles of Sugarland,  Rehab,  ,Chris Jericho and Fozzy, Butch Walker, American Idol Paul McDonald (Grand Magnolias), The Outfield, Josh Joplin, Brian Vander Ark (Verve Pipe), Cowboy Mouth, Apples in Stereo, and more.


Protocol can develop a focused radio promotion campaign specifically       for your needs, ranging from Top 40, Alternative, Rock, Christian, and  AC.

Protocol has coordinated a variety of Radio Promotion campaigns including:

- Developing and Performing specialized marketing radio promotion campaigns for indie artists

- Assisting major and indi labels with their radio promotion coverage

- Quarterbacking a full fledged national radio promotion team

- Customizing strategic radio promotion campaigns with strong focus on micro marketing  territories and more!

As a member of the Grammy group LFO, Devin Lima had three top 10 singles including a #1 single for six weeks with "Summer Girls", selling over 5 million CDs in the US alone. Protocol promoted Devin's solo debut Mozart Popart.


THE APPLES IN STEREO signed to Elijah Wood's label, Simian Records, and they performed on Conan O'Brien and were featured in Rolling Stone and SPIN magazines.


Highly respected duo MJG and 8BALL are notorious for their trademark rap and krunk sound, and were at one point signed to Sean Comb's Bad Boy Records.  Protocol promoted MJG;s single "Big Time" featuring Slim of 112.


One of the greatest live bands ever, COWBOY MOUTH has performed regularly on Regis and Kelly and their single "This Much Fun" was featured in Disney's MEET THE ROBINSONS.


13 STORIES' single "Beep! Beep!" became a part of a major FORD Motors campaign, as the band was featured  in an extensive television commercial.


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