Radio Promotion
Protocol Entertainment is one of the
premiere radio promotion companies in the country. Protocol
offers consistent Radio Promotion and Marketing services for
it's clients, developing the most appropriate strategy to
help establish radio airplay and song visibility.
Protocol Entertainment quarterbacked the
development of Shawn Mullins' #1 smash hit "Lullaby" on
Columbia Records. Before Columbia signed Mullins, Protocol
helped secure heavy rotation play at 99X in Atlanta and Q101
in Chicago, quickly establishing Mullins as the hottest buzz
in the industry. Mullins went on to top the national radio
charts at #1 for eight straight weeks and later received a
Grammy nomination for 'Best Male Pop Vocal'. To this day,
Mullins holds the record for the most number of weeks at #1
for a single since BDS was introduced as the industry radio
tracking standard.
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"Protocol was the first radio promoter we hired for
'Lullaby'. They were a major part of the song's climb to #1
on several formats -- Thanks!"
- Shawn Mullins |
Protocol Entertainment has helped build
the Radio airplay foundation for a number of talented
national artists including Jennifer Nettles of Sugarland,
Butch Walker and The Marvelous 3, The Outfield, Fozzy
featuring WWE star Chris Jericho, Brian Vander Ark of the
Verve Pipe, Cowboy Mouth, Rehab, The Apples in Stereo, and
many more.
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"Protocol was the 1st company to
help us go for adds on 'Freak of the Week' when 99X
started playing the song, all without a record deal!
It's great to have someone that represents the pride
of the music scene in Atlanta."
- Butch Walker |
Protocol Entertainment offers consistent Radio Promotion and
Marketing services for it's clients, providing informative
tracking information to help market your project as
effectively as possible. Protocol develops the most
appropriate strategy to establish radio airplay and song
visibility, giving you an honest assessment of your record.
Establishing and maintaining that one-on-one relationship
with the Programmers backed with continuous follow through
and valued project information are the key elements for the
success of any radio project.
Protocol can develop a focused radio promotion campaign specifically
for your needs, ranging from Top 40, Alternative, Rock, and
AC. Protocol has coordinated a variety of campaigns
including:
- Developing and Performing specialized marketing radio
campaign for indie artists
- Assisting labels with their radio promotional coverage
- Quarterbacking a full fledged national radio team
- Customizing strategic campaigns with strong focus on micro
marketing territories and more!
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 One
of the greatest live bands ever, Cowboy Mouth's
single "This Much Fun" is featured in the Disney movie
"MEET THE ROBINSONS". |
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THE
APPLES IN STEREO CD "New Magnetic Wonder" is signed
to Elijah Wood's label, Simian Records. Conan O'Brien
appearance and four-star reviews in Rolling Stone and
SPIN magazines. |
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Pioneering mash-ups of scorching rock and searing rap,
REHAB's spun off the top 15 modern rock hit "It
Don't Matter". REHAB's new CD "Graffiti The World"
features "Bump" and "Sittin At a Bar".
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Gary 'Lil G' Jenkins was the trademark voice with
Triple Platinum super group SILK, The Other Side,
represents real music from this well-rounded,
multi-talented artist in his first solo release. |
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Stories' single "Beep! Beep!" became a part of a
major FORD Motors campaign, where the band is featured
performing in an extensive television commercial. |
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