“I’ve truly been impressed with Protocol’s integrity and passion for music over the years working together. They’re one of the good guys!”
Chris Williams, GM & Chief Product Officer, iHeartRadio

Artist Direction

Protocol Entertainment’s artist critique is a professional service set up to coach and advise artists on their music careers and overall direction. At first glance, the music industry seems easy to navigate, but you quickly learn how extremely tough and competitive it is with no clearly defined road map. It’s an ever-changing landscape with varied trajectories, which means a successful strategy may work for one artist but not work for the next. So, you have to peel back the layers to truly comprehend the overall picture, and customize your strategy to the strengths of the music and the artist.  Therefore, it is crucial that you receive the correct professional advice for advancing your career to the next level.

Protocol Entertainment will personally go through consultations with you to help map out your overall career direction. Make the effective investment for consulting and STOP wasting valuable time and money trying to figure out your next step in advancing our career. This is a unique industry that has no diagram written out to help you succeed. So if you take your career seriously, it’s time to get professional advice.

The bottom line is to have all aspects of your presentation competitive in every area:

– Is your overall music and production competitive?
– Are your songs structured effectively?
– Is your music strong enough to create an impact?
– What changes do you need to make for your songs to be competitive for the next level?

– As an artist, are you presenting the right image and identity for your style of music?
– Do your photos convey that? Does your web site convey that? What kind of first impression are you making?

– Is your bio effectively written and industry professional?
– Are key words and content there to keep the unbiased reader intrigued?
– Marketing plans for the future…..are you going in the right direction?
– Does it make sense to tour?
– Do you have a fan base to effectively utilize?

The music industry is changing daily and it is important to get an understanding on how to develop your overall presentation in order to achieve your goals.

Before you continue to waste time and money on trying to figure out your next move, let us consult and effectively advise you on the proper steps. There is a difference between “Being Busy and Being Productive”.   So, get the professional advice needed to enable yourself the best possible opportunities in the very competitive music industry – it’s our goal to help bridge the gap between the unknown musician and an artist taken seriously.

Our ARTIST CONSULTING service is cost effective.   Spend a fraction of the cost you are wasting in other areas, its time to get started in the right direction. Just send a message to us here and we can help you continue growing your career.